Successful marketing on social media can take your small business to the next level. If you’re struggling to make sense of the social web for your business, or you want to extend your previous successes and go beyond the basics, this article is for you.

However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers.Social media makes us “real” to consumers. If you want people to follow you don’t just talk about the latest product news, but share your personality with them.Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “brand” and helps you to spread your message in a relaxed and conversational way.You cannot just depend on social media, you must integrate it with other vehicles of marketing. While social media will create awareness, I’m not convinced that in the beginning it will sell a million dollars worth of product.Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.Remarkably, there are still many non-profit organizations that don’t fully understand how to leverage social media to its fullest potential.Social networks contain the potential for enormous virality and growth. There is the phenomenon of six-degrees, fueled by the law of exponential growth.

Social media is a powerful tool for all businesses today. Large, medium and small corporations benefit from using it and non-profit businesses benefit as well.The first thing to evaluate is how the potential members of the social media army are already using social media. If necessary, you could have some mini-workshops to get them going.